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Kirk Studebaker // VP of Sales

Kirk has been in the Office Technology sector for 20 years working in the dealer world focused on supporting sales teams. Having worked for Manufacturers and dealers as well as his own entrepreneurial ventures, Kirk is dedicated to the development of people in the sales profession.

Outside of work Kirk has a wife and two children and enjoys being outside whether hunting or horseback riding.

Recent Posts

What Does That “New Car Smell” Have to Do With SMB Data Backup and Network Security?

How do you prefer to acquire a new vehicle? Your preference could help you understand your choices when it comes to your information technology infrastructure. Are you the traditional type who likes to own your vehicle? You prefer to pay your car off in full and (eventually) enjoy not having a monthly note? Of course, as your vehicle ages, you’ll usually pay more for repair and maintenance. You could also outgrow your purchase. For example, how many of you started with something small and sporty, had kids, and then realized you needed something with a bit more room and cargo capacity? Hello, minivan (or SUV). Or do you prefer to lease and acquire something new every few years? You always have a monthly note to pay, but the vehicle will always be under warranty and repair/maintenance is often included for routine checks. What does this have to do with your IT infrastructure, especially your network infrastructure and backup and recovery?
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4 Tips to Help Your Business Minimize the Cybersecurity Hiring Gap

on Apr 10, 2019 8:30:00 AM By | Kirk Studebaker // VP of Sales | 1 Comment | Security IT & Network Services Management
What’s your plan for cybersecurity planning? There aren’t enough qualified cybersecurity professionals in the world for all of the businesses that need to hire one to hire one (hint: that would be every business). We’ve detailed this cybersecurity hiring gap in a post last year. While efforts are being made to close the gap, the demand for cybersecurity experts continues to exceed supply. As a small to medium business, what does this mean for you? You will have a hard time recruiting and retaining top-notch cybersecurity staff. Since every business is a potential target for cybercriminals and every business has data (customer details, financial information, etc.) of interest to cybercriminals, how do you keep your business’ data secure from cybercriminals without in-house expertise? Here’s a short list of do’s (and one don’t) to minimize the effects of this talent gap.
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Why Comparing Providers Is Like Comparing Apples and Oranges

We’ve said before that when it comes to choosing which company is best for you, we believe in maximum choice. But the reality is that no two companies (and their proposed solutions) can practically be compared. Just like apples and oranges, managed service providers are radically different. Other than the fact that managed IT providers all typically sell solutions, recommendations can vary greatly. Our approach is always to identify the specific needs of our clients so that they can achieve their goals. Sadly, many providers walk into a sale with their own agenda, force fitting their products as an answer to a customer’s problems. On the customer side, buyers frequently focus on price because it’s so easily measured. We’ve highlighted a few areas that we think are important for customers to remember when comparing providers and seeking their own unique, customized plan:  
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Why Assessing Your Needs Will Give you a Perfect Fit

Shopping online today is super convenient. Your options are almost limitless. You hardly have to do anything, and a product is delivered to your door. What’s not convenient is when that thing arrives and it doesn’t fit—a rare part for your gadget that needs fixing, a pair of shoes, or a piece of clothing. Your joyful anticipation can be crushed in a heartbeat because it’s not the right size. In business, it can feel the same way when it comes to IT projects. That’s why so many are more likely to fail or even take flight. More often than not, solution providers try to fit a product they are pushing to a company, not the other way around. This usually happens when customers and solutions providers don’t take enough time to do an honest needs assessment, and/or:
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Why If Your Stakeholders Ain’t Happy, Ain’t Nobody Happy.

Ever heard the saying “If Momma ain’t happy, ain’t nobody happy?” Well, the same can be said about the stakeholders in your next technology change—if your stakeholders ain’t happy, ain’t nobody happy. No matter how many hours an organization plans for their next big update, whether it’s new equipment or software, many companies fail to recognize the importance of bringing key stakeholders along for the ride. Stakeholders are those who will be directly impacted by the shiny new solution that you hope is going to solve all of your business challenges. Stakeholders are also the ones who have way more influence than you think because they are the ones most affected by the change. The fact is, no matter how strong the leadership is in your organization, a stakeholder who is forgotten can be influential enough to sabotage everything and everyone around them. Stakeholders can be easy or difficult to work with and can be any or all of the following:
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The Best Copier Dealers in Minneapolis/St. Paul -- Where Should You Buy a Copier?

on Jan 31, 2019 1:10:00 PM By | Kirk Studebaker // VP of Sales | 0 Comments | Optimizing Your Business Printers and Copiers
  Did you know that many copier dealers’ name begin with the letter “A” so they’d be first in the phone book and Yellow Pages? You remember the Yellow Pages, right? That way when someone looking for a new “copy machine” flipped the pages, they’d see names like “Advanced Copiers” or “All-in-One Copy” (I made those names up, FYI). Searching online removes the alphabet from the equation. Instead of guessing and just calling the first company you see listed, you can look in more detail at what a company offers before you make a buying decision. If you’re reading this, you need a new copier and/or printer. You’re also probably thinking “what do I need?” and “who can I trust?” We recommend doing your due diligence.
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The Coordinated Difference -- We Eliminate the Fear and Frustration of Buying Copiers and Managed IT Services

For the previous 18 months, we’ve focused on providing you accurate, actionable information about how to get the most out of your copiers and printers, managed IT (especially focused on security issues), and document management. Why did we devote our time and resources to this? We believe an educated customer will be a happier customer. Over the years, we know that nearly everyone who wants to buy a copier or make an IT purchase experiences some combination of two feelings, frustration and fear: Frustration -- from previous experiences and/or lack of knowledge Fear -- of poor service, of paying too much, and of not getting the right equipment To put it even more bluntly -- you’re afraid of being ripped off and, to use a used car salesmen metaphor, be sold the equivalent of undercoating you don’t need or a lemon. I’ve been in the copier industry for over two decades. I understand where you’re coming from. I’ve seen how businesses are treated by copier salespeople. Sometimes, it’s not pretty. At Coordinated, we look at selling differently. I’m not sure if he coined this, but I’ve heard Mark Cuban say it, “Selling is helping.”
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The Top 5 Most Popular Posts of 2018 -- Security, Toner Pirates, and Billing for Color

I hope your 2019 is off to a fantastic start. Before completely diving into the new year, here’s a look back at some essential knowledge from 2018 that’s still relevant. It’s time for you to get up-to-speed on the best tips for buying and securing your copiers, understand 3-tier color billing, out-sailing toner pirates, and understanding document management. Below you’ll find our top 5 as well as two “Hall of Fame” posts that have been at the top of our readers’ attention for the last three years!
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Why Ask Why? Because Only Then Can We Provide the Right Technology That Will Improve Your (Office) Life

Can I ask you a question? If you ever have a sales meeting with me, you'll hear me ask lots of questions. One of the things that makes us different is how we approach selling our products and services. We can, of course, talk speeds and feeds and run down the list of functions for the equipment we provide. But we don't do that.
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