Posted by Kirk Studebaker // VP of Sales on Jan 23, 2019 1:00:00 PM
For the previous 18 months, we’ve focused on providing you accurate, actionable information about how to get the most out of your copiers and printers, managed IT (especially focused on security issues), and document management.
Why did we devote our time and resources to this?
We believe an educated customer will be a happier customer.
Over the years, we know that nearly everyone who wants to buy a copier or make an IT purchase experiences some combination of two feelings, frustration and fear:
Frustration -- from previous experiences and/or lack of knowledge
Fear -- of poor service, of paying too much, and of not getting the right equipment
To put it even more bluntly -- you’re afraid of being ripped off and, to use a used car salesmen metaphor, be sold the equivalent of undercoating you don’t need or a lemon.
I’ve been in the copier industry for over two decades. I understand where you’re coming from. I’ve seen how businesses are treated by copier salespeople. Sometimes, it’s not pretty.
At Coordinated, we look at selling differently. I’m not sure if he coined this, but I’ve heard Mark Cuban say it, “Selling is helping.”
Of course we sell products to keep our doors open. The best way to do that in the long run is to stay hyper-focused on our core operating principle: “Customers first. Always.”
By only selling our customers products and services that help them get more done with less effort at a fair price, we constantly place the needs of our customers first.
We also think differently about what we do. Ignore the specifics of what we sell and service, here’s what we do: we make your technology work so that you look good to your co-workers and boss.
We make it work so you don’t have to worry about it.
How do we put customers first? Here’s how.
If you love something . . .
We’re Easy to Fire
We don’t put our customers at risk if they want to leave us. I will say that, no, you can’t suddenly decide to end your 36 month managed print services contract one month in without something in return from you (hey, we need to stay in business too!). That said, we make it as easy as possible for you leave.
So that you never want to leave, we work hard to make our proposals as transparent as possible and to patiently answer all of your questions.
Sometimes that’s not enough for a customer for whatever reason (usually they think they’re getting a better -- cheaper -- “deal” from a competitor).
You’ve heard the expression, “If you love something, set it free.” We will do that for you.
We’ll Walk Away If You Ask
Similarly, I’ve trained our sales team to leave a meeting at a prospect’s request. If you are ever in a sales conversation with us, we’ll end our presentation and leave if you want us to.
Before you decide to go with the least expensive offer, take a moment and ask yourself these questions:
How important is customer service to you?
How important is consistency to you?
How do you want to be treated as a customer?
“Customer First. Always.” isn’t just a tagline we’ve added for fun -- it’s an ethos that’s embedded into Coordinated’s DNA.
We are family owned and operated. That family atmosphere makes Coordinated a happy place to have a career. That family feeling carries over to our customers.
You’re not a customer. You’re family.
Let us show you.
Written by Kirk Studebaker // VP of Sales
Kirk has been in the Office Technology sector for 20 years working in the dealer world focused on supporting sales teams. Having worked for Manufacturers and dealers as well as his own entrepreneurial ventures, Kirk is dedicated to the development of people in the sales profession.
Outside of work Kirk has a wife and two children and enjoys being outside whether hunting or horseback riding.