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HOW TO GET THE MOST OUT OF LINKEDIN

8/23/2016



Whether you prefer to network in person at the DMV or online, it is hard to ignore LinkedIn's success. With more than 433 million users and counting, LinkedIn is one of the most popular social networks and the premier professional network. Most professionals know that they should be on LinkedIn, but how do you get the most value out of it? Here are 4 tips to help you get the most out of LinkedIn.

1. Add a Professional Profile Picture

Getting the most out of LinkedIn starts with having a professional profile picture. Your photo is one of the first things, and sometimes the only thing, that a recruiter or connection sees. Make sure that your photo is up to date and looks professional. Don't include pictures with your pets or spouse, leave those for Facebook or Twitter. Your LinkedIn profile picture is meant to show you as a professional. Having a professional profile picture will signal to recruiters and connections that you are a business professional that can be taken seriously.


2. Include a Summary

The second step to getting the most out of LinkedIn is including a summary. The summary is your chance to let recruiters know who you are. It gives them an idea of what skills you have while also giving them a look into your personality. Including key words can also help these recruiters find your profile more easily. Summaries might not be as critical on a résumé anymore, but they should still be included on your LinkedIn profile page.


3. Join Groups

LinkedIn groups can be a great tool for job searching, networking, and everything in between. Users can join groups for their alma mater, industry, job function, or personal interests. Finding groups that relate to your industry and geographical location is where you will find the most value. Groups help you to stay on top of what is going on in your industry and also give you a place to ask other professionals questions. Another perk of joining groups is that you can message other group members without being connected first.


4. Actively Network

The final step to getting the most out of LinkedIn is to actively network on the site. It is easy to be on LinkedIn, but you need to actively use the site to get the most value from this social network. Reaching out to connections, participating in group discussions, and sharing articles are all ways to be more active on LinkedIn. This will help give you more visibility on the site and also get more value from the site.


At Coordinated Business Systems, we know the value of staying organized and making connections, whether on LinkedIn or in person. We do this by offering total office services for large, medium and small businesses, including document management and managed print services. Contact us today and learn more about creating a unique solution for your business.