Internet marketing is a strange beast. It's relatively new, it's still developing, nobody fully understands it yet... and it's probably the most important way for a company to put itself out there that exists today. When people need a service, they don't usually dig through a phone book or ask a friend anymore; they google it. From there, they click one or two of the top results, and if they like what they see, they bite. That means you've got two assignments when it comes to online brand building: be visible, and make sure your customers like what they see.
Try out these five tips on how to do both of these things, and you'll be well on your way to establishing a memorable online presence that will attract customers and keep them coming back.
This is the golden rule of building an online presence. If you want people to find you, you have to give them something to find! Build up your website. Have a thorough and accurate Facebook page. Post on social media with relative frequency. Reference local events, businesses, and pastimes. Write blogs about topics relevant to your business and your customer's interests. Share these blogs on your social media and your website.
Like with so many other aspects of business, you get out of online engagement what you put into it. If you neglect your web presence, you'll see mediocre site traffic and customer attraction. If you put real effort into your web presence, even if it feels awkward at times, you'll start to see some real results. That's right: if you build it, they will come
Know Your AudienceEngagement is a great start, but on its own it isn't enough. You can't just talk, you have to talk about something your audience is interested in. See how you're reading this right now? That's because you, our audience, are interested in building your brand online!
Don't sell yourself short, either. Just because you think your knowledge is mundane or uninteresting doesn't mean your customers will. You'd be surprised how interesting different aspects of your job could be. Customers are coming to you because they want reliable, expert information about your profession. That's information you're qualified to provide. When you're working on your blogs, your site, or your social media posts, take the time to explain what you do, why you do it, and why it works. You might be surprised at the response you get. Who knows? You might even have a little fun.
Be Honest and Straightforward This goes hand-in-hand with not underestimating your customers. People can smell disingenuity. If you sound a little too hungry or corporate on your site, customers will be turned off. Be honest about what you do, why you do it, and most importantly, how you can help your customers. When a prospective customer comes to your site, they want to know why they should choose you. A good website is a strong argument to that effect.
We're not saying you should copy/paste your resume but if customers could get a little assurance that you're the real deal, they'll be a whole lot more likely to choose you.
Be Kinda Funny!That last entry kind of made it sound like this whole internet thing was terribly serious business, didn't it? Fortunately, that needn't be the case! Take us for instance: we like to demonstrate that we really know our stuff when it comes to office technology, but we're also kind of funny! ...Sometimes. ...Sometimes?
A big part of online presence is reminding people that your business is made up of human beings with feelings and senses of humor. What better way to remind your customers that you're human than by making them laugh? Also, we just want the internet to be funnier. Can you blame us?
Keep Putting Yourself Out ThereThe internet can be a cold, foreboding place. You keep putting in the work, sprucing up your website and publishing your writing, and no one seems to find it. You might begin to wonder whether it's worth the effort you're putting in. Don't give up! It's hard to get an immediate reaction, especially when there's so much information floating out there.
Have faith in yourself. Just like in general business, the cream will rise to the top.
When you do good work and explain your work well and clearly, your customers will start to take notice. Promotion, especially online, tends to snowball--little successes turn into big successes. So whatever you do, keep going!
If you want some *ahem* pretty good examples of how to promote your brand online, check out some of our other pages, or even some other blogs! (some of them might be kind of funny!) And, of course, if you're in the market for office technology solutions, you can't do better than Coordinated.