A picture of love ones. Kids' artwork. A handwritten thank you note. All things you would typically find hanging up on someone's desk. What do they all have in common? They are all things that make you happy.
It's unlikely someone would print out an emailed thank you and pin it up at their desk. There's just something special about a hand written thank you note. It's unexpected. It shows you took the time to write it out. It puts a smile on their face. Unlike other marketing tactics, showing gratitude is free. It's good for relationships both new and old.
As a small business owner, you depend on your network. It's essential to nurture these relationships and show the people in your circle that you care. Hand written thank you notes put a personal, old fashion touch in an otherwise technology driven world. Check out 6 people small business owners should write thank you notes to:
1. Customers and Clients
Hypothetically, this should seem obvious. Too often people forget to tell their customers how much they appreciate their business. There are great examples of businesses going what is consider above and beyond (but should be standard practice) to thank their customers with a simple hand-written letter.
Without investors, your business may not have gotten off the ground or perhaps not been able to make the leap to the next big thing. Let investors know how much you appreciate what they've done for you. Tell them a quick blurb about what you were able to accomplish that you wouldn't have been able to without their help. Show them the value they've added to your business and how it will pay off for them in the future. Whether your funds came from a business connection, uncle Tom, or was crowd funded, invest some of your time back into your investors.
3. Business Partners
It's easy to get caught up in the chaos of owning a small business. Whether your busy celebrating the success of your company, working hard to continue your growth, or maybe even treading water to stay afloat, your business partners have been with you every step of the way. Thank you notes help cherish the good times and can help push you through the rough times. Let them know how thankful you are that your going through this journey together and you wouldn't want to do it with anyone else.
Whether it's a formal mentor you've been connected with through jobs or just an experienced friend you look to for guidance, it' always a good idea to let these personal advisors know you appreciate them. They've probably steered you clear of some poor decisions and encouraged you to take the leap on good decisions. Let them know how valuable they are to you.
5. Friends and Family
Friends and family are the people that don't have an official title in relation to your business, but are there for you every single day. Whether it's bringing you dinner, listening to your next crazy idea, staying up late helping you meet a deadline, or always being your own personal cheerleaders, these are the people that support your through thick and thin.
It sounds silly, but it's rewarding to acknowledge yourself for all of your hard work and accomplishments. Pouring your heart and soul into a business every day can be draining; be sure to refill your tank with some self love. You don't have to actually mail yourself a stamped letter, but writing things down validates them. Perhaps try out a gratitude journal if you really grab hold of the practice. If you're having trouble where to start with this one, check out these 21 ideas.
If you're in a pinch, sending an email is a viable backup plan to hand written notes. At the end of the day, it's the thought that counts. While your business expands and you need help and resources for managing daily business tasks, look to Coordinated Business Systems. Our specialists will work with you to create a unique program that fits your company's needs.Contact us today to learn more.
With all that said, here's our "thank you" to you for reading our blog